Vimeo OTT: What's next in H2 2026

<p class="">Pietro is the product lead at Vimeo OTT.</p>
Pietro Cartapani
Vimeo OTT: What's next in H2 2026

In H1 2026 we shipped a steady stream of improvements to Vimeo OTT, with the aim of giving sellers and their audiences a best in class streaming experience.

And in H2, we're working in four focus areas:

  1. Monetization
  2. Data and insights
  3. Viewer experience
  4. Seller security

Here are the highlights of what's coming to Vimeo OTT in H2.

Monetization

Multi-tier subscriptions

  • Allow multiple subscription tiers with different entitlements.
  • Sellers create multiple plans at different price points.
  • Viewers choose a tier at checkout and are prompted to upgrade when they try to access content outside their plan.

Key benefit: Enables price differentiation, lower-priced entry tiers, and premium upsells.

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Data and insights

Monthly insights reports

  • Automated monthly reports that summarize each seller's key platform metrics: subscriber growth, churn, revenue, viewer engagement, and content performance.
  • Sellers receive a monthly report with pre-built charts and summaries covering subscriber trends, top-performing content, engagement metrics, and revenue highlights.

Key benefit: Give sellers reliable, zero-effort insights to track platform health, inform decisions, and share with stakeholders.

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Viewer experience

Web experience refresh

  • A redesigned web experience with a modern interface, improved usability, and a more polished overall experience.
  • An experience aligned with today's leading streaming platforms, delivering the look, feel, and quality viewers expect.

Key benefit: Give web viewers a fresh new watch experience. Help sellers' sites look more polished and modern.

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See the full roadmap

You can see an outline of the full roadmap below:

Monetization

  • Multi-tier subscriptions
  • Checkout redesign + customization
  • Third-party checkout on mobile apps
  • Pre-churn discount modal
  • Promo codes in mobile apps
  • Billing history for viewers

Data and insights

  • Monthly insights reports
  • Self-service export hub
  • New analytics pipeline
  • Server-to-server app store notifications

Viewer experience

  • Web experience refresh
  • Looping thumbnails
  • Auto captions on OTT
  • Roku 'Continue Watching' integration
  • Search improvements
  • Autoplay Featured thumbnails
  • Custom thumbnail badges
  • Move the 'Continue Watching' row
  • Additional supported languages

Seller security

  • 2FA for admin login
  • Secure store credentials management
  • Geo-blocking by US state

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